June, 2010

While headline mongers and prophets of doom have long heralded the death of print—most recently following the introduction of portable digital devices—our president, Rich Pauptit, takes their predictions in stride. In his presentation at the 2010 RGD Ontario DesignLinks Expo, entitled “Print Lives,” Rich argued that far from signalling a once-and-for-all end to print communications, the advent of new communication technologies “figures out what belongs where, and we as printers get left printing the things that should be printed, and the things that work best printed.” Rich welcomed a world in which less-interesting jobs get handled in the digital realm, and low-distribution, high-production-value projects go to fine printers like Flash. As Rich memorably put it, “If print is dead, we’re having one hell of a good time in the afterlife.”